As World Environment Day approaches, Marriott International, a global leader in the hospitality industry, presents a compelling story angle: “Why regenerative travel requires a 360 approach?” In a recent study conducted by Booking.com, it was revealed that 76% of travelers express a desire to travel more sustainably in the next 12 months, with 66% aiming to leave the places they visit in a better condition than when they arrived. However, the path to sustainable travel is often hindered by perceived barriers, such as the belief that sustainable options are too expensive (49% of respondents) and a lack of knowledge regarding where to find such options (56% of respondents).
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