Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is thrilled to
conclude an exclusive media familiarisation trip for top influencers from India to the
breathtaking Sunny Side of Life. This exciting campaign, conducted from 15th to 22nd July
2023, captivated the Indian audience with the unmatched beauty and luxurious offerings of
The group of participants included five popular influencers and one PR representative who
collectively showcased the unparalleled charm of the Maldives through their extensive social
media presence and online platforms. The influencers that took part in the trip are
Thomson Pascal Sequira, Rohan Mehra, Kanika Mann, Aakriti Rana, and Shaurya Sanadhya
Tulshyan, totalling to a reach of over 14 million. Each influencer brought their unique
perspective and influence to the campaign, and their captivating posts, stories, and content
showcased the luxurious host properties and highlighted the incredible experiences the
During their visit, the participants indulged in signature cuisines and a series of
unforgettable experiences in world-class properties such as Pullman Maldives, Movenpick
Resort Kuredhivaru, and Cinnamon Velifushi Maldives. This includes exploring spa facilities
and wellness offerings, engaging in water sports activities, snorkelling trips and Mermaid
This media familiarisation trip comes at a time when Indian arrivals to the Maldives have
soared, with 113,759 visitors recorded as of 7th July 2023. India has emerged as the leading
source market, accounting for a staggering 14.4% of all tourists to the Maldives.
This trip is part of Visit Maldives’ ongoing efforts to promote the Maldives as a
top-of-the-mind destination for luxury travel. With a comprehensive marketing strategy
encompassing PR activities, fairs, joint promotions, radio campaigns, social media and
digital marketing, and roadshows, MMPRC aims to reach a broad target market in India and
reinforce the Maldives’ position as the ultimate luxury getaway.
