Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has kicked off a strategic outdoor advertising campaign in key locations in Switzerland. The campaign is conducted from 12th September – 9th October 2022 with the aim of boosting the Maldives’ brand visibility and destination awareness in the Swiss markets.
For the duration of this campaign, advertisements showcasing the beauty of the Maldives will be posted on billboards and digital screens in two major locations in Zurich for a duration of four weeks. The advertisements are estimated to reach millions of views each month. In addition to the natural splendour of the Maldives islands, the advertisements will also inform potential visitors of the exciting experiences available to Swiss visitors in the Maldives.
The Swiss market is among the top performing source markets for tourist arrivals to the Maldives this year, with 22,751 arrivals as of 14th September 2022. MMPRC has been holding several activities in order to maintain destination presence and visibility and increase arrivals from this market. This includes familiarisation trips, digital media, and a print campaign with Falstaff. More activities are in the pipeline for this market for the future.
As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
