Visit Maldives is participating in ITB China 2026, one of the leading B2B travel trade exhibitions focused on the Chinese outbound market, taking place from 26–28 May 2026 at the Shanghai World Expo Exhibition & Convention Center in Shanghai.
The participation aims to strengthen the Maldives’ visibility within the Chinese travel trade sector and reinforce engagement with key industry stakeholders, including tour operators, travel agencies, online travel platforms, and MICE planners. As China remains a strategically important source market, ITB China provides a key platform for destination positioning and trade collaboration.
Visit Maldives is engaging in pre-scheduled B2B meetings with international travel trade partners to present the latest destination updates, including tourism products, connectivity developments, and travel experiences tailored to the Chinese market. The Maldives stand also facilitates discussions across key segments such as luxury travel, family holidays, honeymoon travel, wellness, diving, and cultural experiences.
The stand features destination promotional materials and digital content highlighting the Maldives’ diverse tourism offerings, supporting direct engagement with trade visitors throughout the event. Industry stakeholders are provided with updated destination information and insights into seasonal travel products and experiences.
Visit Maldives is also facilitating media engagements during the fair to further enhance destination visibility within the Chinese market. In addition, targeted digital activities across key Chinese platforms complement the participation, supporting sustained brand presence and engagement.
China remains one of the most important source markets for the Maldives, contributing significantly to overall tourist arrivals and long-haul travel demand. Visit Maldives continues to prioritise engagement in the market, which consistently ranks among the top contributors to visitor arrivals, reflecting its strong potential for further growth and strategic importance to the destination.
